RFRM Identity
RFRM (pronounced Reform) is handmade vintage inspired jewelry with a modern approach. Some designs include chains from the 1950s that were never worn. To reflect the nature of the jewelry, a new brand and identity was created using elements of handmade materials, such as turning the logo into a stamp, handwritten tags and handsewn drawstring pouches. Everything is printed on natural paper to give it that true vintage feel.
RFRM (pronounced Reform) is handmade vintage inspired jewelry with a modern approach. Some designs include chains from the 1950s that were never worn. To reflect the nature of the jewelry, a new brand and identity was created using elements of handmade materials, such as turning the logo into a stamp, handwritten tags and handsewn drawstring pouches. Everything is printed on natural paper to give it that true vintage feel.
Client: RFRM Jewelry
Role: Creative Director, Designer,
Writer, Photographer
Role: Creative Director, Designer,
Writer, Photographer
RFRM Jewelry Website
Mixing old and new, this e-commerce website was designed to have a modern feel in fuction and form while the photography brings in the qualities of old. To keep the home page dynamic, the three most current necklace and earring designs are featured.
Launch Website
Mixing old and new, this e-commerce website was designed to have a modern feel in fuction and form while the photography brings in the qualities of old. To keep the home page dynamic, the three most current necklace and earring designs are featured.
Launch Website
Client: RFRM Jewelry
Programmer: Kyle Eertmoed
Role: Creative Director, Designer,
Writer, Photographer
Programmer: Kyle Eertmoed
Role: Creative Director, Designer,
Writer, Photographer
